Unfortunately, the short answer to this question is that, outside of Google’s inner circle, nobody really knows. So How Does the Google Search Algorithm Work? This is known as the ranking stage, and this is where the Google search algorithm comes in. Serving: The final step is to determine which of these pages are the most relevant and helpful for a particular search query.It’s vital during these first two stages that your technical SEO is in good order, and that your sitemap, headers, and tags have been configured properly. It does this by looking closely at the content, images, and other media files on the page, and then stores this information in a huge database known as the Google index. Indexing: Google’s next step is to analyze these URLs and try to figure out what each page is about.Pages need to be crawled and indexed in order to rank. In general, the more links a page has to it, the easier it is for Google to locate it. Crawling: The first stage involves Google’s bots (the infamous “spiders”) crawling the web and looking for new or updated web pages.This process is split into the following three stages: It takes a number of factors into account when determining these rankings, such as the relevance and quality of the content against a particular search query.īefore we go deeper into what exactly these factors are, though, it’s a good idea to first understand the broader context of the Google ranking process. The Google search algorithm refers to the internal process that Google uses to rank content. So how does the Google search algorithm really work, and how can you ensure your content is aligned with it? What Is the Google Search Algorithm? There are countless articles out there that aim to lend some clarity to this topic, but these can often fall into the realm of speculation and opinion, rather than anything concrete. For a digital marketer, content marketer, or SEO, the mystery around Google’s search algorithm can be frustrating and intriguing in equal measure.
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